It starts with the customer.
Every good marketer knows that the customer always has the final word. Despite the best engineering and the greatest marketing, a product will not succeed if it doesn't meet the customer's needs. I started my career in sales and saw first-hand customer reactions to product launches and marketing materials. I learned early on that to save yourself a lot of heartache and a lot of money, you need to talk to the customer first. Recent customer debacles have shown what happens when you don't. Everything I do starts with the customer...
I've had experience marketing for large corporations such as Apple, Netscape, Palm, and Knight Ridder, as well as numerous start-ups such as McAfee.com, PayPal, ZoneLabs, e*Trade, Six Apart and many more. When you're looking for someone who can get things done and move your organization forward, contact me.
I've had experience marketing for large corporations such as Apple, Netscape, Palm, and Knight Ridder, as well as numerous start-ups such as McAfee.com, PayPal, ZoneLabs, e*Trade, Six Apart and many more. When you're looking for someone who can get things done and move your organization forward, contact me.
It's more than social.
Marketing has gone crazy over the last several years with everything social. It's great because it connects you with your customer in ways that we only imagined. It's not the whole story however. While you need to embrace all that social media can offer, you can't forget the proven basics that sustain an ongoing marketing effort. Your marketing should include all the tools available and they should be used where appropriate. You need an experienced professional to navigate those waters and make the most of your company's assets.
Lisa Romano | [email protected] | 650.364.9299
