Client List
My firm works with executive management in both startups and established high-tech companies to align marketing to company goals, create and execute programs that drive revenue, and build teams and marketing systems that produce results.
Hello Network — Interim CMO
Social mobile app backed by Google. Managing worldwide launches, marketing strategy and team. Driving customer acquisition, retention and engagement strategy and programs. Building marketing processes to create efficiency and scale.
Tango — Positioning and Communications, Customer Retention Strategy
Social mobile app platform (video & voice, games, photo sharing) with over 200M users world-wide. Developed company and product positioning and messaging, and developed customer retention and engagement strategy and programs.
PayPal — Corporate Marketing
Created a strategic branding and marketing campaign that resulted in membership growth from 12,000 to over 200,000 in less than two months for this online person-to-person payment startup, making them the clear market leader, with a sustained viral growth rate of 5% per day, and helping to grow into the world's largest online person-to-person payment financial service business.
Palm Computing — Global Digital Marketing
Created global online market strategy and brand, recruited and managed marketing team, grew e-commerce business, built web-based infrastructure and managed a multi-million dollar budget for newly formed group.
Netscape Communications — Netcenter
Created Netcenter's Computing & Internet strategy and business plan, conducted content partner negotiations and drove content programming for the Computing and Internet channel, the highest traffic area within Netcenter
E*Trade — Marketing
Sun Microsystems — Mergers & Acquisition
Conducted market assessment and recommendation to acquire privately-held enterprise networking company for M&A team within Sun.
AlphaSmart — Marketing (acquired by Renaissance Learning)
In preparation for IPO for $47M education hardware company, revamped their communications and e-commerce strategies, developed sales tools for new product launch and sales and marketing tools for existing product offerings.
Six Apart — Customer Acquisition (acquired by SAY Media)
Established business and marketing metrics and infrastructure, and built foundation customer acquisition programs for this venture funded market-leading blog software company. In two months increased trials by 18%, conversion by 54% and reduced cost per acquisition by 82%.
AppStream — Interim VP Marketing (acquired by Symantec)
Worked with CEO and executive management team for venture-backed enterprise software company to identify market for new streaming software technology.
Mail Frontier — Marketing Strategy (acquired by SonicWALL)
Analyzed marketing strategy and lead generation programs for this email security start-up. Established baseline marketing metrics and recommendations for overall marketing strategy.
U3 — Interim VP e-Commerce (acquired by Microsoft)
Built e-commerce business for emerging technology platform for joint venture between Sandisk and M-Systems. Developed and executed advertising and business models and policies. Stabilized U3’s e-commerce infrastructure and business metrics with resulting average monthly revenue increase of 53%.
Dyyno, Inc — Corporate Marketing & Strategy
Dyyno is an early stage startup developing a visual communications platform for the consumer market. Built marketing assets, launched alpha version of product to test market acceptance, consulted with executive management on marketing strategy and guided marketing team in tactical execution.
Lavante — Marketing Leadership & Strategy
Lavante is an on-demand financial services company preparing to scale its business to the next level. Drove all re-branding and asset development, led PR agency search and guided executive team on marketing strategy.
Crexendo — Messaging & Web Development
Crexendo focuses on SEO and e-Commerce solutions for small-to-medium businesses. Developed new messaging and re-branding of the company Web site to establish clear positioning and drive lead generation.
Zediva —Market and Business Strategy
Zediva is a DVD streaming service focused on new movie releases. Worked with executive team to develop strategy, messaging, and branding of the company.
Primadesk — Interim VP Marketing
Key executive team member for early-stage personal cloud services startup, offering search, management and backup of Internet data, email and photos for consumers and small business professionals.
Digital Nexus — Associate Consultant
Consulting firm with a focus on digital transformation of Fortune 500 to start-up companies. Client work included big data predictive analytics, energy drink and mobile app companies.
Social mobile app backed by Google. Managing worldwide launches, marketing strategy and team. Driving customer acquisition, retention and engagement strategy and programs. Building marketing processes to create efficiency and scale.
Tango — Positioning and Communications, Customer Retention Strategy
Social mobile app platform (video & voice, games, photo sharing) with over 200M users world-wide. Developed company and product positioning and messaging, and developed customer retention and engagement strategy and programs.
PayPal — Corporate Marketing
Created a strategic branding and marketing campaign that resulted in membership growth from 12,000 to over 200,000 in less than two months for this online person-to-person payment startup, making them the clear market leader, with a sustained viral growth rate of 5% per day, and helping to grow into the world's largest online person-to-person payment financial service business.
Palm Computing — Global Digital Marketing
Created global online market strategy and brand, recruited and managed marketing team, grew e-commerce business, built web-based infrastructure and managed a multi-million dollar budget for newly formed group.
- Developed business plan to extend Palm's brand on the Internet, increasing customer acquisition and retention and forming strategic partnerships
- Defined and built Electronic Marketing team comprising marketing, e-commerce, editorial, production, design and technical employees
- Grew online traffic to Palm Web site over 400%, repeat user visits by 195% and increased average user visit length by 23% in a 12 month timeframe
- Led the company in a 300% increase in its e-commerce sales in less than 12 months, generating over $12M in revenue
Netscape Communications — Netcenter
Created Netcenter's Computing & Internet strategy and business plan, conducted content partner negotiations and drove content programming for the Computing and Internet channel, the highest traffic area within Netcenter
- Designed Netcenter Personal Finance channel, and drove partner selection and deal negotiations
- Planned and executed programs to increase e-commerce traffic and revenue for the Marketplace channel
- Negotiated strategic partnerships with over 90 publishers, including Walt Disney Company, The New York Times, The Wall Street Journal, Wired, TIME New Media, ELLE and CBS Sportsline
E*Trade — Marketing
- Created online subscription services strategy and defined initial suite of subscription product offerings for online investors
- Key team member of "Destination E*TRADE", the company's finance portal strategy
Sun Microsystems — Mergers & Acquisition
Conducted market assessment and recommendation to acquire privately-held enterprise networking company for M&A team within Sun.
AlphaSmart — Marketing (acquired by Renaissance Learning)
In preparation for IPO for $47M education hardware company, revamped their communications and e-commerce strategies, developed sales tools for new product launch and sales and marketing tools for existing product offerings.
Six Apart — Customer Acquisition (acquired by SAY Media)
Established business and marketing metrics and infrastructure, and built foundation customer acquisition programs for this venture funded market-leading blog software company. In two months increased trials by 18%, conversion by 54% and reduced cost per acquisition by 82%.
AppStream — Interim VP Marketing (acquired by Symantec)
Worked with CEO and executive management team for venture-backed enterprise software company to identify market for new streaming software technology.
Mail Frontier — Marketing Strategy (acquired by SonicWALL)
Analyzed marketing strategy and lead generation programs for this email security start-up. Established baseline marketing metrics and recommendations for overall marketing strategy.
U3 — Interim VP e-Commerce (acquired by Microsoft)
Built e-commerce business for emerging technology platform for joint venture between Sandisk and M-Systems. Developed and executed advertising and business models and policies. Stabilized U3’s e-commerce infrastructure and business metrics with resulting average monthly revenue increase of 53%.
Dyyno, Inc — Corporate Marketing & Strategy
Dyyno is an early stage startup developing a visual communications platform for the consumer market. Built marketing assets, launched alpha version of product to test market acceptance, consulted with executive management on marketing strategy and guided marketing team in tactical execution.
Lavante — Marketing Leadership & Strategy
Lavante is an on-demand financial services company preparing to scale its business to the next level. Drove all re-branding and asset development, led PR agency search and guided executive team on marketing strategy.
Crexendo — Messaging & Web Development
Crexendo focuses on SEO and e-Commerce solutions for small-to-medium businesses. Developed new messaging and re-branding of the company Web site to establish clear positioning and drive lead generation.
Zediva —Market and Business Strategy
Zediva is a DVD streaming service focused on new movie releases. Worked with executive team to develop strategy, messaging, and branding of the company.
Primadesk — Interim VP Marketing
Key executive team member for early-stage personal cloud services startup, offering search, management and backup of Internet data, email and photos for consumers and small business professionals.
- Created company brand positioning and messaging platform that set direction for all communications, including Web, social media, collateral, product and press.
- Launched company and beta product Primadesk, a personal cloud service app, at DEMO Spring 2011, receiving wide attention from the media, including features in PC World, VentureBeat, TechCrunch and CNET, and several thousand beta sign-ups
Digital Nexus — Associate Consultant
Consulting firm with a focus on digital transformation of Fortune 500 to start-up companies. Client work included big data predictive analytics, energy drink and mobile app companies.
Lisa Romano | [email protected] | 650.364.9299
