If you want to make things happen...
Lead Generation
Leads — every company needs them. I have a strong track record of building sustainable lead generation programs that drive targeted leads that convert to customers.
Branding & Positioning
Branding is critical to how customers perceive your company. Positioning establishes your place among the other companies in your market; it establishes your clear differentiation to the customer. Don't leave your branding and positioning to chance or for someone else to decide.
Marketing Strategy and Marketing Programs
Your company's marketing strategy and programs should be in close alignment with your business strategy. If they're not, you're wasting precious resources and not getting the impact you should from your marketing efforts.
Interim Executive Management
There are times in the life of a company when an interim executive is required: The company needs to grow its customer base and market presence, but has not yet found a VP Marketing; the current marketing is not effective and a more experienced executive is needed to better align marketing to the company's goals; there is a gap in the senior executive team that needs to be temporarily filled. It can take months to fill an executive position or to bring a less experienced person up to speed. My breadth of experience has allowed me to keep client companies moving forward while staffing decisions are being made.
Contact me for more information.
Lisa Romano | [email protected] | 650.364.9299
